The Salt Umbrella Girl is recognized as Morton Salt's telegraphic metaphor since 1911. "When it rains it pours" has been their slogan just as long. This is the first time in history a product/brand was illustrated in such a way that describes its innovative benefit, which was the first salt mixture that allowed a smooth pour even in a humid environment. What attracts me to the retro illustration is its ability to be recognized and still in use for over 100 years! The design is clever and simply makes sense- a cheerful young girl who has a skip in her step and is celebrating Mr. Morton's bright idea. After he and the illustrator came up with the famous Umbrella Girl, Fedex, amazon, and I (heart) NY, metaphors followed. I found this example of retro design in the book I Heart Design By Steven Heller.
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