Wednesday, May 14, 2014

Alaskan Totem Menu

The above is a vintage menu design made for Pacific Coast Steamship Company in 1911. The theme is supposed to connect to Alaska therefore the menu shape is a totem pole. The concept of the piece is interesting, at the bottom of the menu (on the inside) it says to fold on crease and stand upright. This makes it usefully symmetrical (vertically) as well as a decorative element on a table. What I also like about the menu is its indentations from the press it was printed on, better shown in the right image. Since there is a specific date on the bottom-"Friday, August 4th, 1911" it is safe to assume this menu was used once then thrown away. Which is a shame to me because it is such a beautiful design for its time and in color meaning it was most likely a pretty penny to print. I found this example in Menu Design In America by Jim Heimann.

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