The logo above (the heart collage) is a logo for The Art Fund which is a secret art collections in the United Kingdom whose objective is preserving various pieces of art. The collage represents all the different kinds of art ranging from sculpture, pottery, painting, music, clothing and others. The artists from JohnsonBanks firm collaborated and came up with a simple idea: a heart encompassing pictures of art and design pieces to demonstrate their love for art. Sometimes such a simple design can be dangerous territory for some designers because there is the chance that it will turn out cliche. However, in this case, I do not think that to be true at all. I think what draws me most to the logo is how they fit all the pieces inside to make the heart perfect. I came across this piece in the book Masters of Design Logos & Identity by Sean Adams.
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