I pass by the Blain's Farm and Fleet sign about everyday, and every time I look at it I dislike it more and more. Their logo consists of their two F's faced back to back and distorted to look like wings and what looks like a random head sitting at the top between the two. So all together it is a cheesy twist to look like an eagle. I feel it is very unnecessary to the understanding of the business and makes not a whole lot of sense. Why an eagle? Whats the significance? The two F's used in Farm and Fleet are a different font altogether. I think that the company's sign would be more successful and less busy if they did away with the logo. What would make it even better if it looked more stable and sans serif as opposed to the feminine script font for the word Blain's. Over all the components of the sign appear to be quite clip-arty and is a poor design.
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