As I was driving down University, from the opposite direction I usually go, and noticed this huge 'seal' painted on the opposite side of the Jimmy John's brick building. This is obviously not the exact picture, but I don't think I'll drive and take one. You get the idea though. In my opinion, JJ's has a perfect advertising strategy and is very loud. They used the side of their building as a huge billboard to paint their logo. The Urbana JJ's is not the only location in which they take this approach. It is everywhere, like a branding. Their type style is a clean sans-seriffed font. Something else I have noticed when ordering a sandwich is that they use this as a sticker to keep the wrapping on. Like a nice bow on the packaging, and approved by Mama!
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