Burberry

Burberry is one of the biggest high-fashion and sought out labels currently. Their famous pattern (the nova or brit) is even patented by them and very often plagiarized. As you can see in the black and white photo it is marketed to the best dressed, hence the suit and ties. And the company makes it well known to its consumers that you will get what you pay for, which is high quality.  Your average joe would probably not appreciate the Burberry brand because he has most likely never seen it or even heard of it. This is the edge their company has on others, it's almost a hidden treasure only found in a few department stores and the inner city. The style of Burberrys type is a serif font very simple and usually branded noticeably on their quality for the proud Burberry wearer. Usually their company's style of design is much the same, simple and streamline. The quality of their advertisements are also cohesive with the style of their clothing. Little embellishments and close attention to fine craftsmanship. What attracted me to this ad was the internet, it is easy to be sucked in by their ad.