After this class I have started noticing more and more in little ole Champaign, in terms of graphic arts. And when I drove past Schnucks on the left, stretched over a huge billboard, was this advertisement on the right. I thought what a good idea, pumpkin pie=Thanksgiving and Christmas tree= Christmas. Ahh makes you realize the holidays ARE here! What was ironic is that I saw the pie first, then noticed the tree. In that order. I guess it depends on who you are, but most likely Meijer intended for this effect. The typography is noticed secondary to the images, and I like how its in between the slice of pie and the whole. What I like about the art is that it is easily understood because how simple it is. As you can see the consumer would get it without the words. Overall, I believe this is a grail of advertisement.
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