Aussie

I have always loved the way Aussie has advertised their product. From their fun TV commercials to the design of the bottle. I believe the Aussie design team always goes above and beyond to make their hair care products stand out on the shelf. It appeals to consumers because Aussie is marketed to the every day consumer by selling their products in grocery stores, so it is easily bought. Aussie creates motion-like images on their bottle to show people the effect that it will give their hair. Look at the "sprunch" bottle for example. When I think of sprunch, i think of what your hair would look like on a day at the beach. They use this unique method to advertise their label. The type that is used on the packaging looks carelessly written, quick, and appears anything but thought out. However it demonstrates at the bottom of the bottle (in dots) on a one to four scale how well the particular product will hold your hair.