Tropon poster

The image above is the famous Tropon poster created by Henry van de Velde. The poster was printed in Belgium around 1897 and introduced a new way of commercial advertisement. Can you make out what is product is trying to be marketed to you (the viewer)? Neither could I until I looked it up! Velde constructed abstract forms and color to sell processed egg whites. He used the fluid lines to suggest movement such as those when you crack open an egg right out of the carton. Through this poster people were able to see a bit of two-dimension and it appealed to them. This is one of the identifying posters from the Art Nouveau era and it successfully demanded attention from the viewers of the time. The type tells the products name and has nice hierarchy. I like that there seems to be a maze around the word Tropon and gives a nice decoration to the text. The typography is strictly straight lines and the image is very fluid and organic. What attracted me to the piece was because it looks really vintage and exotic. This is what the Art Nouveau is known for. I came across this image in a book called New Retro by Thames & Hudson. This book is super funky and definitely worth checking out!