This is an ad designed by the Literacy Foundation. I came across the first one as I was browsing Pinterest then did some research and came across the second one of Rapunzel. The posters are trying to get the audience to compare sick people with illiteracy. What I hardly notice on the first one is the type, it is hard to see what it says. I believe the designers illustrated the posters this way to truly make the audience study the picture. The goal for the designers is to make the viewer feel sorry for the people shown and then ask themselves 'what is this all about' then read the sentence at the bottom. In my opinion this is a very risky way to advertise because a viewer could have someone close to them in the hospital and for the designers to make an analogy with being on your death bed is taking it too far.
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