This packaging was recreated by Reach to own up to other ice cream brands and look just as classy as its top competitors. The focus for the packaging is to portray the luxurious nature of the product as well as its professional urban Britishness. After all, it is a fine organic ice cream. My favorite of the five designs would have to be Honeycomb. The argyle goes hand in hand with the idea of honeycombs being the diamonds on the vest. The color combo is also appealing to the eye and it is scientifically proven that the colors red and yellow make the consumer hungry. I found this image in the book New Retro as I was looking for some typeography inspiration. However the type in this piece is not what I first noticed in this piece. What attracted me was the awesome idea to dress up ice cream tubs in shirts, how clever!
9/6/13
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