Juicy Couture

Juicy Couture is an icon for high fashion labels and they're advertisement for their products work very well for them. They sell a wide variety of items from perfume, as shown in the first picture, to glasses and handbags. Their company targets the female population aging from 15-25. What I love about their technique when they advertise is that they make you forget for just a minute that they are trying to sell something to you. Juicy Couture holds their brand to royalty with excessive amounts of bling and embellishments therefore that is how they advertise themselves. If you look around the mall, mostly department stores, there is a good chance they try to sell you Juicy. What I also like about their style is they have a unique way of combining their royal looking type to colorful girly details to get their point across, which they do quite well. 

Tropon poster

The image above is the famous Tropon poster created by Henry van de Velde. The poster was printed in Belgium around 1897 and introduced a new way of commercial advertisement. Can you make out what is product is trying to be marketed to you (the viewer)? Neither could I until I looked it up! Velde constructed abstract forms and color to sell processed egg whites. He used the fluid lines to suggest movement such as those when you crack open an egg right out of the carton. Through this poster people were able to see a bit of two-dimension and it appealed to them. This is one of the identifying posters from the Art Nouveau era and it successfully demanded attention from the viewers of the time. The type tells the products name and has nice hierarchy. I like that there seems to be a maze around the word Tropon and gives a nice decoration to the text. The typography is strictly straight lines and the image is very fluid and organic. What attracted me to the piece was because it looks really vintage and exotic. This is what the Art Nouveau is known for. I came across this image in a book called New Retro by Thames & Hudson. This book is super funky and definitely worth checking out!

Literacy Project

This is an ad designed by the Literacy Foundation.  I came across the first one as I was browsing Pinterest then did some research and came across the second one of Rapunzel. The posters are trying to get the audience to compare sick people with illiteracy. What I hardly notice on the first one is the type, it is hard to see what it says. I believe the designers illustrated the posters this way to truly make the audience study the picture. The goal for the designers is to make the viewer feel sorry for the people shown and then ask themselves 'what is this all about' then read the sentence at the bottom. In my opinion this is a very risky way to advertise because a viewer could have someone close to them in the hospital and for the designers to make an analogy with being on your death bed is taking it too far.

Ice Scream

This packaging was recreated by Reach to own up to other ice cream brands and look just as classy as its top competitors. The focus for the packaging is to portray the luxurious nature of the product as well as its professional urban Britishness. After all, it is a fine organic ice cream. My favorite of the five designs would have to be Honeycomb. The argyle goes hand in hand with the idea of honeycombs being the diamonds on the vest. The color combo is also appealing to the eye and it is scientifically proven that the colors red and yellow make the consumer hungry. I found this image in the book New Retro as I was looking for some typeography inspiration.  However the type in this piece is not what I first noticed in this piece. What attracted me was the awesome idea to dress up ice cream tubs in shirts, how clever! 

9/6/13