Planet Fitness. Where there is no judgement allowed! This is an ad for a gym, if you were not already aware. I believe this is a great way to market themselves, because in this day of age there are a lot of people who want to loose weight but don't want to be surrounded by a bunch of judgmental meat heads pumping iron. Planet fitness has done a great job of designing their logo. This illustrates a gear, in outer space, with a very muscular thumbs up. If you have ever visited their gym all of their equipment is styled in this same manner. Everything is purple and yellow! Their choice of type is a very simple clean white. The logo and the look of their equipment creates a fun and energetic environment where everyone who is anyone would like to work out.
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