Burberry

Burberry is one of the biggest high-fashion and sought out labels currently. Their famous pattern (the nova or brit) is even patented by them and very often plagiarized. As you can see in the black and white photo it is marketed to the best dressed, hence the suit and ties. And the company makes it well known to its consumers that you will get what you pay for, which is high quality.  Your average joe would probably not appreciate the Burberry brand because he has most likely never seen it or even heard of it. This is the edge their company has on others, it's almost a hidden treasure only found in a few department stores and the inner city. The style of Burberrys type is a serif font very simple and usually branded noticeably on their quality for the proud Burberry wearer. Usually their company's style of design is much the same, simple and streamline. The quality of their advertisements are also cohesive with the style of their clothing. Little embellishments and close attention to fine craftsmanship. What attracted me to this ad was the internet, it is easy to be sucked in by their ad.

Planet Fitness

Planet Fitness. Where there is no judgement allowed! This is an ad for a gym, if you were not already aware. I believe this is a great way to market themselves, because in this day of age there are a lot of people who want to loose weight but don't want to be surrounded by a bunch of judgmental meat heads pumping iron. Planet fitness has done a great job of designing their logo. This illustrates a gear, in outer space, with a very muscular thumbs up. If you have ever visited their gym all of their equipment is styled in this same manner. Everything is purple and yellow! Their choice of type is a very simple clean white. The logo and the look of their equipment creates a fun and energetic environment where everyone who is anyone would like to work out.

Aussie

I have always loved the way Aussie has advertised their product. From their fun TV commercials to the design of the bottle. I believe the Aussie design team always goes above and beyond to make their hair care products stand out on the shelf. It appeals to consumers because Aussie is marketed to the every day consumer by selling their products in grocery stores, so it is easily bought. Aussie creates motion-like images on their bottle to show people the effect that it will give their hair. Look at the "sprunch" bottle for example. When I think of sprunch, i think of what your hair would look like on a day at the beach. They use this unique method to advertise their label. The type that is used on the packaging looks carelessly written, quick, and appears anything but thought out. However it demonstrates at the bottom of the bottle (in dots) on a one to four scale how well the particular product will hold your hair.